What are some old jeans brands?

Three names go back furthest: Levi's, Lee and Wrangler. Levi Strauss and Jacob Davis patented riveted work pants in 1873, Lee began in 1889 and Wrangler followed in the 1940s. AMO Denim is the newer, Los Angeles side of the story. Founded in 2014 with five styles, it borrows from American denim tradition, and the 143 collection draws on vintage 501s. Heritage brands built their names on workwear, while AMO Denim designs for women and updates each pattern for a fit that suits today.

Start with 143 in Exposure, or see how the old and new names compare in our ranked field guide, Best Vintage Denim Brands of 2026. Read the AMO Denim story for how the brand started.

Shop: 143 in Exposure