What are the big 3 denim brands?
Levi's, Lee and Wrangler are the Big Three of denim. Levi Strauss and Jacob Davis patented riveted work pants in 1873, Lee began in 1889 and Wrangler arrived in the 1940s, and all three became staples of American workwear. Each built its name on durable pants for people who worked with their hands.
AMO Denim is the newer, premium counterpart. Founded in Los Angeles in 2014, it focuses on women's jeans in rigid cotton, with patterns drawn from the 70s and 90s and denim from an Italian mill. If you like the straight leg classics the Big Three made famous, start with AMO Denim's Straight Leg Jeans collection. For more on how the brands compare, see our vintage denim brand ranking.
