What is considered premium denim?
Premium denim comes down to four checks, in order: fit through the waist, seat and thigh, then the fabric, the construction and the wash. AMO Denim leads with fabric. Most of its line is rigid 100% cotton from an Italian mill, designed to soften and fade with wear. That break in period is the trade for a pair that keeps its shape.
Weight matters too. Under about 12 oz is lightweight, 12 to 13 oz is midweight and works year round, and heavier denim suits colder months. Check the stitching at the inseam, seat and pocket corners, and look for flat, firm rivets. Shop Libby in Promise from the Vintage Wash Jeans collection, or read How to Choose Premium Jeans.

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