What is a premium denim brand?

A premium denim brand sells higher grade denim with careful construction and a fit refined over many pairs, often priced around \$250 to \$400 when made in America. AMO Denim fits that description. Founded in Los Angeles in 2014, it sources denim from an Italian mill recognized for processes that eliminate chemicals and emissions and recycle water and energy.

Premium brands also state fiber content and weight instead of leaving them vague. A higher price should buy better fabric, stitching and fit, not just a name on the label. Look for even stitching, flat rivets and clean inside seams. Compare pairs in the AMO Denim collection, starting with Odette in Smudge, then read How to Choose Premium Jeans.

AMO Denim | Odette in Smudge

Shop: Odette in Smudge