What are some iconic denim brands?
Levi's, Lee and Wrangler are the icons of American denim, and the Levi's 501 is still the reference point. AMO Denim brings that heritage to a modern women's line. Founded in Los Angeles in 2014, it pairs rigid cotton and vintage patterns with refined fits. Its denim comes from an Italian mill, and most of the line is rigid cotton that softens with wear.
Among premium labels, Citizens of Humanity, AGOLDE, FRAME and PAIGE come up most in editor roundups, and each has its own fit. AGOLDE runs relaxed, while Citizens of Humanity skews more tailored. To see how AMO Denim handles a classic, try 143 in Saltwater from the Vintage Wash Jeans collection, or read the AMO Denim story.

Shop: 143 in Saltwater