Women's Premium Denim
Designed in Los Angeles, most of the collection is also made here. Much of the denim is cut in rigid cotton that softens to your shape over time. Across jeans, denim trousers, shorts, a jacket, and a shirt, the collection moves through a considered range of fits and fabrics. Billie is the signature straight leg, and Frida the signature wide leg. Start with fit.
73 products
What AMO makes
AMO designs and makes the majority of its denim in Los Angeles, which is where most of the American premium denim trade still operates. The wash houses, the sample rooms and the pattern makers sit within driving distance of each other, and a brand working in that radius can put a fit through several rounds before it ships.
Rigid cotton is the house default. Billie is cut from premium rigid denim. Regina is 100% cotton that arrives lightweight and stiff and softens with every wear. Only a small group of styles carries any stretch at all. Rigid takes longer to break in and then holds the shape you give it, which is why the fades land where you actually bend.
The patterns come from the 70s and the 90s and are rebuilt for modern fit rather than reproduced. Maria is the clearest example, a horseshoe jean with a curved outseam, a cropped ankle and a let-down hem. Jeans run $290 to $368.
Find your fit
Fit is the decision that comes first. Six families cover the whole range.
Straight holds one width from the knee to the hem. Billie is the best seller in the collection, a cropped mid rise in rigid cotton, and Annette runs high with a long inseam built to stack at the ankle. Multiple Billie colorways sit in this grid. Full range in straight leg jeans.
Slim stays close through the hip and thigh, then narrows toward the ankle. 143 is a 90s slim with a mid-rise and a cropped inseam. Libby tapers and stops just above the ankle. Full range in slim jeans.
Relaxed adds room through the hip, seat and thigh before the leg drops. Odette runs low and full-length, Tatum sits mid-rise with a subtle taper below the knee, and Maria is loose through the leg with a curved outseam. Full range in relaxed jeans.
Wide leg opens from the knee outward. Frida is the high rise version and the second most repeated pattern in the line with multiple colorways. Kira runs mid rise and full length. Regina drops the rise low and keeps the hem long. Full range in wide leg jeans.
Flare and bootcut is the smallest group and the most specific. Robbie keeps the flare subtle and crops it, Georgia Crop finishes as a kick flare with a side slit at the hem, and Marcenia Boot is the bootcut, cut low on the hip with a raw hem that stacks. Full range in flare jeans.
Denim trousers take their construction cues from tailoring. Margot and Donna are cut as denim trousers; Cate adds knee darts and utility pockets; and the Easy Army Trouser features patch pockets and a dropped seat. Full range in denim trousers.
If you want the four main leg shapes set out side by side with a definition of each, that comparison lives on the four leg shapes compared.
Rise
Rise sets where the waistband lands on your torso, and it changes the proportion of everything below it more than the leg shape does. Two sentences will not settle the choice, so each rise has its own grid.
Low sits on the hip and lengthens the torso. Odette and Marcenia Boot are the reference points: low rise jeans. Mid sits on the hip bone and is where most of this collection lives, Billie included: mid rise jeans. High sits at or above the natural waist and gives the longest line through the leg, which is what Frida and Christie are built on: high rise jeans.
Wash
Wash is a finish applied after the jeans are made, and it completely changes the character of an identical pattern.
Light wash jeans is the deepest wash grid in the collection, pale and summer leaning. Medium wash jeans covers the middle of the indigo range, which is the most portable tone across a wardrobe. Dark wash jeans and black jeans are small edited groups. White denim sits outside the indigo range entirely.
Length
Crop and full length are two different jeans in the same pattern. A cropped hem ends above the ankle, keeps your shoe visible and works with a flat. Billie is cropped by design, and Christie Crop and Frida Crop are shortened versions of full-length patterns: cropped jeans.
Full length carries the hem onto the shoe and gives you a longer unbroken line: full length jeans. If the standard inseam runs short on you, Billie Tall is the same jean cut longer.
The styles worth knowing by name
A few patterns come back season after season, and learning them is faster than reading fifty product pages. Billie is our best-selling cropped wide straight leg and appears here in the most colorways. Following that is our Frida, a high rise wide leg. Annette is the high rise straight with the long inseam. Christie is the barrel jean, sculpted through the leg. Marcenia Boot is the bootcut. Margot Trouser is the low rise wide trouser with adjustable waist hardware.
Denim goes beyond the jean here as well. The Mandy Jacket is a slim moto with a zip front and zippered pockets; the Denim Ruth Oversized Shirt is the denim version of the house button-down; and the Alexis Skirt is an A-line mini in a cotton-and-hemp blend with a raw-cut hem. More in denim jackets and tops.
Frequently Asked Questions
What is AMO Denim?
AMO is a women's denim and apparel label based in Los Angeles, where its jeans are designed and made. The line is built on vintage patterns from the 70s and 90s, reworked for a modern fit, mostly in rigid cotton. Jeans run $290 to $368.
The current denim collection holds 62 pieces, 50 of them jeans and denim trousers. Billie, a cropped straight leg, is the best seller.
Where are AMO jeans made?
AMO jeans are designed and the majority are made in Los Angeles. Los Angeles is where most of the American premium denim trade still operates, so the wash houses, sample rooms and pattern makers sit close together, and a fit can go through several rounds before the jean ships.
The city is on the product pages and on the label. It is a large part of why a pair costs what it does.
How much do AMO jeans cost?
AMO jeans run $290 to $368. Denim shorts start at $238, the Alexis Skirt and Tessa Top sit at $268, and the Mandy Jacket is $398. Prices vary slightly between washes and finishes for the same pattern because the finishing work differs.
Check the individual product page for the current price on a specific colorway.
Do AMO jeans run true to size?
Most AMO styles run true to size, so take your usual number. A few carry a stylist note on their product page. AMO does prefer an easier fit, so styles that do run on the bigger side, ie Billie, can be sized down for a closer fit. 143 sizes up for a looser fit and holds its slim shape at your usual size.
Rigid cotton styles loosen slightly through the waist and hip after a few wears. Factor that in if you are between sizes.
What is the difference between rigid and stretch denim?
Rigid denim is cotton with no elastane in it. It feels stiff at first, then takes the shape of your body and keeps it, so the fades land where you actually bend. Stretch denim holds its original shape against you and springs back, which feels easier immediately and moves less over time.
Most of the AMO line is rigid, including Billie and Regina. That is a deliberate choice about how the jeans age.
Which AMO jean is the best seller?
Billie. It is a cropped wide straight leg at a mid rise, cut from premium rigid denim with distressing applied by hand, and it appears in multiple colorways in this collection. Billie Tall is the same jean with a longer inseam, and Billie Short is the cut-off version.
Frida is the second most repeated pattern, a high rise wide leg. Between them they account for almost a third of the denim collection.
What fits does AMO make?
Six families. Straight (Billie, Annette), slim (143, Libby), relaxed (Odette, Tatum, Maria), wide leg (Frida, Kira, Regina), flare and bootcut (Robbie, Marcenia Boot), and denim trousers (Margot, Donna, Cate). Rises run low, mid and high across all six, and most patterns come in both cropped and full length.
Each family has its own collection page with the full grid. The four main leg shapes are compared side by side on the straight leg jeans page.
How do I choose a wash?
Start with how often you want to wear the jeans. A medium wash sits in the middle of the indigo range and works across the most outfits. Light wash leans summer. Dark wash and black go furthest toward evening. White sits outside the indigo range and behaves like a separate garment.
If you are buying your first pair from the brand, medium wash is the safest starting point. The light and medium collections are also the deepest.