Trinity Apparel LLC dba AMO Denim (“AMO,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.amodenim.com (the “Site”), make a purchase, or interact with our advertising and marketing.

By using our Site, you agree to this Privacy Policy.

1. INFORMATION WE COLLECT

A. Information You Provide

We collect personal information you voluntarily provide, including:

• Name, email address, phone number

• Billing and shipping address

• Payment information (processed by Shopify Payments and third-party processors; we do not store full card details)

• Order history and transaction details

• Account credentials (if applicable)

• Customer service communications

• Marketing preferences (email/SMS opt-in or opt-out)

• Wishlists, product interactions, reviews, and surveys

B. Information Collected Automatically

We automatically collect information using cookies, pixels, SDKs, and similar technologies, including:

• IP address and approximate geographic location

• Device type, browser, and operating system

• Pages viewed, clicks, scrolling behavior, and time spent

• Cart activity and checkout behavior

• Referral source (ads, email, social media, affiliate links)

• Purchase and browsing behavior

C. Information from Third Parties

We may receive information from:

• Advertising platforms (Meta, Google, TikTok, Pinterest)

• Analytics providers (Google Analytics 4, Shopify Analytics)

• Email/SMS providers (Klaviyo)

• Payment processors (Shopify Payments, PayPal, Apple Pay, Google Pay, Klarna)

• Affiliate and creator platforms (ShopMy, Rakuten Advertising)

• Fraud prevention and security providers

• Returns platform (Loop Returns)

We may combine this data with information collected directly from you.

2. HOW WE USE YOUR INFORMATION

We use personal information to:

• Process and fulfill orders

• Provide customer support

• Manage accounts and transactions

• Send transactional communications

• Send marketing communications (where permitted)

• Personalize shopping experiences

• Deliver and measure advertising

• Conduct analytics and improve Site performance

• Prevent fraud and ensure security

• Comply with legal obligations

3. COOKIES, PIXELS & TRACKING TECHNOLOGIES

We use cookies, pixels, tags, SDKs, and similar technologies for:

• Essential Site functionality

• Analytics and performance measurement

• Marketing and advertising

• Affiliate tracking and attribution

Advertising Technologies We Use

• Meta Pixel and Conversions API (CAPI)

• Google Ads and Google Analytics 4 (GA4)

• Pinterest Ads

• Klaviyo tracking technologies

• ShopMy affiliate tracking

• Rakuten Advertising tracking

These technologies may collect information about your activity across websites and devices over time and use it for advertising, measurement, attribution, and personalization.

This may be considered “sale” or “sharing” of personal information under California law.

Cookie Consent

Where required by law, non-essential cookies are activated only after you provide consent via our cookie banner.

You may manage preferences at any time through “Cookie Settings” in the Site footer.

We also honor Global Privacy Control (GPC) signals as an opt-out of sale/sharing where required.

4. HOW WE SHARE INFORMATION

We share personal information with the following categories of third parties:

Service Providers

• Shopify (ecommerce platform)

• Payment processors

• Shipping and fulfillment providers

• Loop Returns (returns and exchanges)

• Customer support tools

• Fraud prevention and security providers

Marketing, Analytics & Advertising Partners

• Meta (Facebook & Instagram)

• Google (Ads & GA4)

• Pinterest Ads

• Klaviyo (email/SMS marketing)

Affiliate & Creator Networks

• ShopMy

• Rakuten Advertising

These partners may use personal information for:

• Advertising measurement

• Attribution tracking

• Audience building

• Cross-context behavioral advertising

• Performance optimization

Business Transfers

We may disclose information in connection with mergers, acquisitions, or asset sales.

Legal Requirements

We may disclose information where required by law or to protect our rights, users, or business operations.

5. DO NOT SELL OR SHARE MY PERSONAL INFORMATION

We do not sell personal information for monetary consideration.

However, we may “share” personal information for cross-context behavioral advertising and affiliate attribution, which may be considered a “sale” or “sharing” under California law.

Your Right to Opt Out

You may opt out by:

• Adjusting Cookie Settings

• Enabling Global Privacy Control (GPC) in your browser

When you opt out, we will take reasonable steps to:

• Disable non-essential advertising cookies

• Stop participation in targeted advertising where technically feasible

• Honor opt-out signals across applicable systems

6. YOUR PRIVACY RIGHTS

Depending on your location, you may have the right to:

• Access personal information

• Request deletion

• Request correction

• Opt out of sale/sharing

• Opt out of targeted advertising

• Data portability

• Limit certain uses of personal information

• Appeal denied requests (where applicable)

• Non-discrimination for exercising rights

How to Exercise Rights

Email: hello@amodenim.com

We may verify requests using:

• Email address

• Order information

• Shipping address

• Transaction history

You may also use an authorized agent where permitted.

7. DATA RETENTION

We retain personal information as long as necessary for:

• Order fulfillment and business operations

• Legal and tax obligations (typically 2–7 years)

• Customer service

• Marketing (until opt-out)

• Analytics and fraud prevention

8. SECURITY

We implement reasonable safeguards to protect personal information, but no system is 100% secure.

9. CHILDREN’S PRIVACY

We do not knowingly collect personal information from children under 13.

We do not knowingly sell or share personal information of individuals under 16 without required consent.

10. INTERNATIONAL DATA TRANSFERS

Information may be processed in the United States or other countries where our service providers operate.

For EEA/UK users, we rely on Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms where required.

11. THIRD-PARTY LINKS

We are not responsible for the privacy practices of third-party websites linked from our Site.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last Updated” date.

13. CONTACT US

If you have any questions about your privacy or security at the Website, or wish to update your Personal Information, please send an email to hello@amodenim.com.

Last Updated: April 2026